Hiring is risk management
Companies are not only asking whether you can do the job. They are asking whether choosing you is a safe decision compared with other applicants.
A useful referral is specific
The best referral is not 'please look at this CV'. It says why you are relevant, what evidence exists, and why the person trusts your working style.
Earn referrals through clarity
Make it easy for others to help: share your target role, proof, short positioning sentence, and the exact conversation you want to start.
Source context
- IAB labour-market research
